Zero-distance XR applications and services. Final Report
The final report of the Zero distance XR study conducted on behalf of the European Commission was published in April. The study’s objective was to assist the European Commission in designing lines of strategy and preparing actions to contribute to the strengthening of the extended reality (XR) industry and to incentivise industrial digitalisation through the uptake of XR technologies, in a competitive, secure, and ethical environment.
The general objective of the study is to assist the European Commission in designing lines of strategy and preparing actions to contribute to the strengthening of the extended reality (XR) industry and to incentivise industrial digitalisation through the uptake of XR technologies, in a competitive, secure, and ethical environment. More specifically, the objectives of the study are as follows: - Present a panorama of the EU-wide XR industry and market highlighting opportunities, challenges, gaps, and risks, as well as existing synergies within the ecosystem. - Provide a clear overview of the XR technologies main use cases, adoption level across the EU industries and sectors, and impact on businesses, processes, marketing, and investment strategies. - Analyse the extent of the barriers to the adoption of these technologies and possible mitigating measures. - Analyse global competition aspects, in the context of the dominant US and Asian competition, in order to better assess the EU position, acknowledge the actual risks, and be able to make correct strategic projections for the future of the XR industry. The study will also help the Commission to orient the work of a possible expert/stakeholder group, and liaise effectively with other related expert bodies at EU- and national-level to ensure comprehensive, multi-disciplinary analytics of the impact on XR technologies in the European economy and society.
